NEW SmartRaise v3: the AI-native fundraising platform See what's new

Raise more money.
Retain more support.

The proven AI-native fundraising platform helping nonprofits maximize every donation and membership to create more recurring giving.

Book a demo See pricing
Create a Winter Appeal form with £15, £30 and £60 amounts
Build forms from a promptA/B test amounts and copyWorks in Claude via MCP
app.smartraise.net/insights

InsightsLive

All-time stats
Total processed£84,3167,912 payments
Recovery flow£9,410rescued from lapsing
Upgrade flow£12,086added by upgrades
£6,240 raised from 214 payments in the last 30 days
♥
Key giving metrics
£4,812Recurring monthly
312Active recurring donors
£38.40Avg. one-off gift
£15.42Avg. recurring gift

Example data

Donate to Brightside
♥ Anonymous donated £15 2h ago
BBrightsideThank you for 6 months, Laura

Your £14 a month has helped 3 families. Could you give a little more?

Give £20 a monthGive £18

Trusted by campaigns and charities including

206%*better checkout conversion
128%*greater donation amounts
51%*improved donor retention
* How we measure these figures

51% is the weighted average improvement in retention rate seen across a cohort of clients based on comparable dunning best practices industry data. 206% is based on the average conversion rate seen by 2 masked clients serving 10,000 page views over a two month period vs M&R Benchmarks study figures. 128% is based on the weighted average donation amount from a cross-section of clients vs M&R Benchmarks study figures.

We think it is misleading to promise specific retention, conversion or donation uplift rates as there are so many variables at play, so we don't guarantee results - but we do believe our clients are doing pretty damn well 👍

Donation forms

Make giving easy. Everything else gets easier.

Less text, fewer fields, fewer steps. SmartRaise checkouts are built to be finished, on any phone, in any currency.

Checkout

Checkouts that convert, on any device.

A clean, fast donation form that asks for as little as possible. Donors pick an amount and pay how they like in one tap, and you keep 100% of every gift when they cover the fees.

  • Apple Pay, Google Pay, cards and PayPal in one tap
  • Direct Debit, ACH and SEPA for monthly gifts
  • iDEAL, Bancontact and more across Europe
  • Donors cover the fees so you keep 100% of every gift
  • Unlimited forms, custom fields and branded receipts
✓ Donation successful Thank you, Laura!

Your £40 gift will help 3 families this winter.

✦Share with a personal message
↻Make it monthly: £20 a month
Winter AppealBrightside
🔒 Secure donation
Give once♥ Monthly
£100£50£40£25£15£10
I'll cover the fees so 100% goes to the cause
PayG Pay
Donate £40
£40 G€25 PayPal$80 DD£15/mo
New in v3

Recurring prompts

Gentle nudges turn one-off donors into regular givers. When someone picks "Give once", the form asks them to consider a regular gift.

brightside.org/winter
Give once♥ Monthly
£25£50£100
If you can, please consider setting up a regular gift.
Donate £50 by Card
Multiply your impact

Make your £50 gift a regular donation?

£25/month
£12.50/month
Keep my one-off gift of £50 Cancel or modify any time.
Thank you, Laura!

Your £25 monthly gift is set up.

£50 once£300a year
Embed anywhere

Put your form on any website

Paste two lines into your site and the form appears inline, styled and ready to take gifts. Or share the hosted link on email and social.

greenfutures.org/donate
Plant 10,000 trees
£10£20£50
Donate £20
citykitchen.org.uk/give
Feed a family tonight
£5£15£30
Donate £15
brightside.org/winter
Keep someone warm
£25£50£100
Donate £50
oceanrescue.org/give
Clean up 5 beaches
£10£25£40
Donate £25
votesforall.org/donate
Fund 100 organisers
£10£25£50
Donate £25
localfoodbank.org/give
Stock the shelves
£5£12£20
Donate £12
<script src="…/embed.js">
WordPressWebflowSquarespaceWixNationBuilderHTML
Form builder

Collect exactly what you need, and tag it automatically.

Build each form around your campaign. Add the questions you want answered, drag them into order, and let tags sort every donor the moment they give, so your CRM and email lists stay tidy without manual work.

  • Custom fields: single-line text, dropdown menus, checkboxes and more
  • Required or optional, with labels donors see and names your team uses
  • Custom tags on every form to track campaigns, events and sources
  • Conditional tags that apply themselves based on a donor's answers or gift
  • Tags and fields sync to your CRM and email tools
How did you hear about us?Dropdown · required
Friend or familySocial mediaNewsletterEvent
In memory ofText · optional
Tags
Alwayswinter-appeal-2026
Ifgift ≥ £250tagmajor-donor
Ifheard_about = Eventtagevent-lead
Crowdfunding

Crowdfunding that builds momentum.

Set a goal in money or in number of donations, add a deadline, and let supporters watch it fill. Progress bars and a live feed of recent gifts show every visitor that others are giving too, which is often the push they need.

  • Targets by amount raised or number of donations
  • Live progress bar and countdown on the form itself
  • "Recent donations" feed for social proof
  • Works on hosted pages and embedded forms alike
  • Share prompts after every gift to spread the word
£46,850raised of £50,00037 days left
93% of targetWinter Appeal
Priya donated £30just now
Anonymous donated £152h ago
Karl donated £15 a month1d ago
Donations

See what's working, and what each campaign raises.

Every gift lands in one searchable list. Slice it by date, form, donor, frequency, status or tag, and the totals update as you filter, so you can see in seconds which campaign, channel or ask is bringing in the money.

  • Advanced filters: date, form, donor, frequency, status, tag and more
  • Live totals for submissions, payments collected and revenue
  • Revenue by campaign and form, side by side
  • Combine tags and filters to compare channels and audiences
  • Export any filtered view to CSV
Submissions1,284
Payments1,251
Revenue£48,920
Date: last 90 daysFrequency: Monthly ×Tag: social ×StatusDonorMore filters +
Winter Appeal512 gifts£21,480
Emergency Fund389 gifts£14,620
Summer Fun Run221 gifts£8,210
Monthly Giving129 gifts£4,610
Example dataExport to CSV
Automation & AI

Done-for-you upgrades and recovery.

Acquiring a donor can cost 50 to 100% of their first gift. Keeping one costs almost nothing. SmartRaise works on the donors you already have.

New in SmartRaise v3

More control, clearer numbers, and fewer donors lost.

v3 is built for every size of organisation, from a volunteer group taking its first online gift to a national charity routing payments across entities.

NewSmarter Cancellations

Turn a cancellation into a smaller gift.

People often cancel because of short-term pressures like the cost of living, and many are happy to give less instead. The cancellation email invites them to carry on at a lower rate, and one click confirms it.

↺Still givingat 50% instead of 0%
Example donor
NewSmarter Sharing

Let donors share in their own words.

Donors are proudest right after they give. The thank-you page offers a ready-made share message, and "Customise with AI" writes each donor a personal version to check and send.

Example donor
NewSuper Simple Insights

All your numbers on one simple screen.

Your key numbers usually live in several tools. Insights puts them in one view: total processed, money rescued by recovery, money added by upgrades, and how your giving is trending.

Example data
AlphaSmartRaise MCP server for Claude

Build and test your forms by asking Claude.

Create a form, change its amounts or set up an A/B test in plain English, and Claude makes the change in your SmartRaise account.

Example conversation
New

Payment routing

Send each payment method to the provider that costs you least, with several providers on one form. Choose different providers for one-off and monthly gifts. If one provider becomes hard to work with, you have another ready as backup.

One-off CardStripe
One-off PayPalMollie
Monthly Direct DebitGoCardless
New

New Form Builder

Set up currencies, frequencies, amounts and providers in one place, with advanced tagging and custom fields. Turn on the extras that boost results with a single tick.

Platform cost contributionOn
Recurring donation upsellOn
Crowdfunding progress barOn
Share prompt with AI rewritingOn
Planned

Custom-trained AI models

Models trained on SmartRaise's own giving data to predict who is ready to upgrade and who is at risk of lapsing.

Ready to upgradeexample
At risk of lapsingexample
Payments

Every way your supporters want to pay.

Recurring or one-off, one-click card payments or bank Direct Debit and Instant Bank Pay, in the UK, US and Europe.

VisaMastercardApple PayGoogle PayPayPalDirect DebitACHSEPAiDEALBancontactgiropay

Powered by Stripe, GoCardless and Mollie, with payment routing between them

CRM & integrations

Your supporter data, where you already work.

Real-time sync with your CRM and email tools, plus webhooks and advanced code access for custom integrations.

SSalesforce NNationBuilder AAction Network MMailchimp ZZapier </>Webhooks
Customers

Why charities and campaigns choose SmartRaise.

"Unlike many companies SmartRaise care deeply about the experience."
Johnny Chatterton, Good Law Project
"It's a super-fast, simple, efficient way of engaging donors."
Stuart Melvin, Acorn Communities
"Being both a US 501(c)(3) and UK registered charity, we needed a way to effectively collect recurring donations."
Laura S.
"Their customer service is sensational."
Andreea Atudorei, Good Law Project
"In the UK, Direct Debit is critical for donor retention."
Molly G.
"Outstanding, a real game-changer."
David R.

Read the full stories

All case studies
Good Law Project · Campaign organisation, UK

Good Law Project's digital transformation

8%more donors raised their monthly gift in one trial
Read the case study
Groen · Political party, Belgium

Growing the Flemish Green Party to 10,000+ members

10,000+members before the 2019 election
Read the case study
ACORN · Community union, UK

How SmartRaise is powering ACORN's success

0.5%churn on Direct Debit, down from 5–10% on cards
Read the case study
Pricing

Simple pricing that grows with you.

Starter

For growing fundraising income

3%Platform fee
+ £40 per month
What's included
  • High-converting donation forms and landing pages
  • Donor covers processing fee checkbox
  • Card, Apple Pay, Google Pay
  • Smart recurring giving upsells
  • Unlimited forms and custom fields
  • Email receipts
  • Email support (from a real human!)
Get started
★ Most popular

Pro

For teams scaling up their organisation

0%Platform fee
+ flat fee per month, get a quote
Everything in Starter, plus
  • Receive 100% of donations with no platform fee
  • Save 5+ days of admin a month chasing failed payments
  • Raise more, automatically with upgrade flows, abandoned checkout and more smart automations
  • Fully custom emails and receipts
  • Direct Debit and Instant Bank Pay (GoCardless)
  • White-glove onboarding and customisation
  • CRM and email integrations (Mailchimp, Salesforce, Action Network, NationBuilder and more)
  • Crowdfunding with custom goals and targets
  • SmartRaise MCP server: build forms and run A/B tests from ClaudeAlpha
  • Webhooks and advanced code access
  • Email and video call support (from a real human!)
Let's talk: 30 min demo
FAQ

Questions, answered.

Who processes the payments?

SmartRaise works with Stripe, GoCardless and Mollie, and you can use several at once. Payment routing lets you choose which provider handles each payment method, for example cards through Stripe, PayPal through Mollie and Direct Debit through GoCardless.

Can donors cover the fees?

Yes. Every form can show an optional checkbox that lets donors cover the processing fee, so you keep 100% of the donation.

Does it work outside the UK?

Yes. SmartRaise supports GBP, EUR and USD, with ACH in the US and SEPA, iDEAL, Bancontact and giropay across Europe.

Which CRMs do you connect to?

Salesforce, NationBuilder, Action Network and Mailchimp on the Pro plan, with Zapier and webhooks for anything else.

What's the difference between Starter and Pro?

Starter has a 3% platform fee plus a monthly subscription. Pro has no platform fee, a flat monthly price, and adds upgrade and recovery automations, Direct Debit, integrations and white-glove onboarding.

Want to double your revenue with the same effort?

See SmartRaise v3 on your own forms in a 30-minute demo.

Book a demo Compare plans